Benefit driven communication for benefit driven consumers
As with many categories, banks in SA have pushed mushy sentimental messages for as long as I can remember. Absa tried to convince people, “My... Read More
opportunity: borderless digital-physical experiences
As physical retail environments are evolving to become more connected, digital and interactive, online experiences are evolving to provide a... Read More
Capitec: shedding it’s simple skin
Capitec has revealed a bold expansion plan coupled with a new branch concept and new product offerings. They’ve been raiding market share... Read More
OBSOLETES: PUBLIC ASHTRAYS
Remember the days when kids had mullets and hung out in the mall with their over-sized tees and ‘mom jeans’. The days when husbands... Read More
Weakness to strength
I noticed something today about Woolworths shopping bags.. They’re green. They claim they’re made from a percentage of recycled material... Read More
The future of grocery shopping
In Korea, people are driven and time is precious. Tesco’s local retail brand there applied a very innovative strategy to help people do... Read More
Most Recent Comments
The ANC really did a great job of publicising this piece and exhibition. As hard as it may have been to swallow.. simply ignoring it would have created far less attention and as a result 'defamation'. Personally I think you've made it as a politician when you not only draw the scorn of artists but also ignore it. Andre
Not sure who designed it, but they did tell me they're about to roll out more of these Andre
A really significant investment in retail communication and functional interaction - head and shoulders ahead of the competition - Anybody know who designed it? Is it a one off? R/M sqm? Graham Leigh
I heard that Ad I also immedialy associated it to an attck on ABSA. I do however think that if comparitive advertising is done is subtle and clever was such as in this case, we need not be over sensitive. We all afterall knew who FNB was bashing their Steve campaing, its all the other 3 banks with Absa included. Lazola
Just saw this - Amazon to open their first physical store: http://www.psfk.com/2012/02/amazon-real-life-store.html Andre